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From Abstract Worth to Concrete Measures: Charting the Metrics of Data Products

In a product-centric approach, data is more than an output of various business processes; it is a crafted asset tailored to address specific business objectives. This paradigm shift requires a thorough understanding of the end-users, whether they are internal teams like marketing and sales or external customers. By aligning data products with user needs, these products are engineered to deliver actionable insights that can drive business growth, uncover new market opportunities, and enhance strategies for customer engagement

Product Manager role in Data & Analytics